Here’s a glimpse at what you’ll find inside:
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The Evolution of Publishing
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Discipline, the Dos and Don’ts
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The S.W.I.F.T. Model™
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The 7 Storytelling Techniques
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The C.O.R.E. Message Map
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The Myth Bust Template
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The ZIG-ZAG Model
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YOUR Big Book Idea
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109 Headlines and Hooks
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And lots more!